Kickstarter, the crowdfunding platform, is thinking about providing a consulting service to project founders to help its customers create more successful crowdfunding campaigns. By understanding some simple key performance indicators, you can run a successful campaign! To do some initial analysis, I used Tableau to complete the task and solving data problems. Kickstarter dataset: http://bit.ly/2cgMGDm.
First, Connect the Kickstarter dataset to Tableau. In order prepare Excel files for analysis, I split the funded date to DD/MM/YYYY format. Later, transfer funded date data value from”String “to “Date & Time”.
Therefore, your data source will be like below:
Definition: Higher the funded percentage is the more successful it become.
In Kickstarter’s case, when you launch your campaign and for how long may have an effect on its funded percentage. The best time to launch a campaign is in November and between the hours 3am-6am, with a duration no longer than 40 days.
What type of projects would be most successful at getting funded?
See the chart ” Success Rate by Category “. If your campaign is in Film& Video and Music, your chances at a successful campaign are higher. Moreover, Kickstarter are crazy about the subcategory: Documentary, Narrative Film, and Design. For example, Project ID 1206936256 SAVE Blue Like Jazz! (the movie) A feature film based on Donald Miller’s New York Times bestselling memoir, directed by Steve Taylor and starring Marshall Allman already have 4,495 backers pledged $345,992 to help bring this project to life. Pebble: E-Paper Watch for iPhone and Android 68,929 backers pledged $10,266,845 to help bring this project to life.
What’s the ideal pledge goal?
For the ideal pledge goal, be conservative is the best strategy when setting the funding goal. Your goal should not exceed 1119K dollars.
What’s the best length of time to run a campaign?
The duration should no longer than 40 days.